PDR® CUSTOM CLINICAL REFERENCE PROGRAMS

The #1 source for trusted drug safety information delivers custom digital and print programs.

PDR® Custom Clinical Reference programs offers targeted specialty-specific communication programs that provide integrated, clinically relevant information on the appropriate management plans, treatment options and available drug information resources for your target audience.

PDR Custom Clinical Reference supports product launches, new indications or other important marketing initiatives by delivering drug labeling and other clinical content directly to all or targeted prescribers.

With point of care distribution to prescribers and healthcare professionals in digital or print formats, PDR Custom Clinical Reference programs can be delivered via pharmaceutical sales force, digital download, direct mail or distribution at medical/scientific forums.

Leverage the PDR® brand and prescriber relationships to optimize sales activities and support your branded promotional efforts with programs that deliver:
• Unmatched breadth, depth and targeting of prescribers
• Trusted, authoritative resources
• Digital and print channels including mobile apps
• Connectivity between prescribers and your sales force
• Reach to “No See” and “Do-Not-Promote” physicians
• Compliance with revised PhRMA Code

PDR programs deliver high recall, usage and impact:*
• 50% of prescribers modify their prescribing behavior based on information in the PDR
• 95% of prescribers recall receiving PDR Custom Clinical Reference programs
• 80% of prescribers recall reading PDR Custom Clinical Reference programs
• 58% of prescribers open PDR-branded communications to ensure that they have the most up-to-date information