PDR® DRUG INFORMATION SERVICE

Critical prescribing and clinical information needed for product trial and safe usage in the physician workflow
Over 65 years of trust earned with physicians has positioned PDR® Network as the most critical and cost-effective method to distribute prescribing information. With an unmatched breadth, depth and reach to U.S. prescribers, the annual Physicians’ Desk Reference® book reaches nearly 500,000 prescribers and is used 70 million times per year.*

The right content - The right location - The right time
The fully integrated PDR® Drug Information Service provides prescribers with the most up-to-date FDA-approved full drug labeling and clinical content, weekly updates to reflect labeling changes and the industry’s only full-label CME program (created and supported by PDR®) that allows prescribers to earn CME credit for every PDR label reviewed - adding value for the prescriber and further value for your brand.

PDR‘s digital distribution via PDR.net®, mobilePDR®, and now via Electronic Health Records (EHRs) where adopted, delivers PDR drug labeling and clinical content to physicians and pharmacists in their workflow, at the point of care.

A recent PDR survey* of physicians shows:
• 62% say that they have changed prescribing decisions because of information in the PDR
• 83% say that PDR is their #1 source for trusted drug safety information
• 93% cite PDR as their #1 reference for FDA-approved drug labeling
• 80% use the PDR at least once a week
• 82% use the PDR Update Insert with 76% finding it very useful or useful

Unmatched digital distribution
PDR’s Drug Information Service enhances, expands, and extends the reach of the PDR through multiple electronic and print channels, including:

• PDR.net® is the online version of the PDR®, providing prescribers with comprehensive, 24/7 access at the point of care to full labeling information, updates, drug Alerts and free CME credit for reviewing drug labels.
• mobilePDR® delivers complete access to the PDR’s FDA-approved full labeling information from any mobile device, supporting one of prescribers’ preferred workflow formats.
• PDR® eCare Services provides the same trusted and authoritative PDR full label drug information, clinical content and support services, as well as a growing set of new digital services, to prescribers via their EHR systems and other digital channels.
• PDR® eDrug Update is a monthly clinically-focused e-communication reaching over 300,000 subscribers every month highlighting FDA drug approvals and drug labeling changes since the prior eDU edition and providing other timely, authoritative information on drug safety and regulatory issues.
• PDR® Update Insert Card highlights FDA drug approvals and drug labeling changes which are new since the publication of the current edition of the PDR. Designed to slip conveniently and securely into the front pocket of the PDR, it is updated every 60 days.
• PDR® Electronic Library data feed is provided to 85% of U.S. hospitals to search and retrieve data on drug interactions, side effects, dosages, uses, contraindications, and more.

NEW FOR 2012
• PDR® Physicians’ Guide to Patient Resources is a comprehensive electronic directory that aggregates patient resource program information such as patient education, patient financial assistance and medication adherence programs.

PDR’s unmatched breadth, depth and reach to U.S. prescribers provides the most critical and cost-effective method to distribute prescribing information within the physician’s workflow, helping pharmaceutical companies meet their regulatory & compliance requirements.

*PDR Verification Survey, 101,898 respondents, January 2011